Recently, I had one of those moments where I questioned everything about my blog.
Am I doing well?
Is my lifestyle content good? Enjoyable?
Do I fit into the blogging world?
Should I write more ‘popular’ content like beauty or fashion to help get more views?
Why do beauty/fashion blogs seem to grow so much quicker than lifestyle?
Would I even be missed if I stopped writing all together?
So, obviously, I shared my thoughts on twitter. It turns out, a lot of people feel the same way.
This is where I do a little disclaimer, because I am in no way saying that other types of blogging genres have it easy, I know how much work goes behind running a blog. I just feel that as a lifestyle blogger it takes much longer to get recognition, if any, and it’s much harder to work with brands or get opportunities and essentially, grow your audience.
So, obviously, I did a twitter poll. The results of which I found unsurprising but still made me feel a little bit sad.
Pretty much half of everyone who voted has thought about changing their blog or content because they feel they’ll ‘fit in’ more or get more views. This is insane. Admittedly I have had these thought before in the past, but to think people still don’t feel like their content isn’t good enough is really really sad.
First up, blogging is hard full stop. Writing, photography, self promotion, social interaction, consistency, creativity, originality and well, balancing this around a full time job, is enough to put anyone off really. I certainly had no idea that this new hobby would take over my entire life, but, I wouldn’t change that for the world. I LOVE my internet space and it took me a long time to learn that I should write for myself, not for other people.
I guess that is what I really wanted to say in this ramble post, is to just tell you to keep going. Keep talking about the things you are passionate about, keep being creative and original because you will find the people who want to read your content. I feel as a lifestyle blogger that might take a little longer because the market is quite heavily saturated with fashion or beauty content, but, the lifestyle genre can cover so many different areas, their will always be people who love your content, maybe they’re just hiding behind a bush somewhere, Where’s Wally style.
Fun fact, my blog actually started out as a beauty blog, but I found talking about one genre incredibly difficult as I have such a wide variety of interests and passions. If anything, writing about one topic constantly is probably harder, so shout out to those blogs.
Anyway… I just wanted to say that, lifestyle blogging is hard, but so is blogging in general, so don’t ever feel like you are singled out or don’t fit into the blogging community. The community is so so huge, you just probably haven’t found the right people yet, so keep going, keep hustling and working hard because one day you’ll look back and realise that you carved something out for yourself by not following ‘a trend’ and you’ll feel so proud of yourself for doing things your way. I honestly say this through experience. There have been so many times that I’ve sat down and felt like I’ve written some amazing unique content and it’s literally had like 10 views. It happens. But you push through those times and you use that to drive you forward and create even more amazing content.
Honestly, if you had asked me about 6-8 months ago about this topic, I would have felt shitty about it too, I post 2-3 times every week (mostly) which is really fucking hard work and I didn’t feel like I was getting the return I deserved. However over the past few months I’ve seen my blog views growing and the engagement is always incredible (thank you everyone!). So my advice to you is to just keep going, keep pushing, keep being inspired and inspiring others, you will get there. We all need to support each other and help build each other up to greater things and remember it isn’t a competition.
I hope my brain dump of a post helped.
Please let me know your thoughts on lifestyle blogging in the comments! What do you find hard about it? What would you change if you could?