When I started blogging 3 years ago, this space was a beauty blog. I bought make up and skin care and reviewed items because that’s what I thought blogging was. You either did make up looks and hauls or you did fashion/outfit posts and that was that.
Photography by Kaye Ford.
It took about 6 months before I knew that style of blogging wasn’t for me, I wanted to be a lifestyle blogger. Buying things purely to create content just wasn’t what I wanted. I’m an extremely creative person and I felt like I was being boxed in by the ‘rules’ of blogging and I decided there and then to be true to myself and do my own thing. Take the photo’s I wanted to take, not what was popular and write about things I wanted to write about, not what everyone else was doing.
Except, I didn’t expect that to make me feel completely like an outsider. Not the cool outsider that I’d expected to be but the girl that works tirelessly to provide consistently different content and still struggle to get any engagement.
“Honestly, I’ve never really felt like I fit into the blogging community”
Yes, I’ve made some amazing friends who always support me and that I talk to on a daily basis.
Yes, I’ve written some blog posts that have had incredible engagement and I’ve felt proud to share.
But at the end of the day, I still feel completely overlooked. I feel the effort and hard work I’ve poured into my blog has had little in return. I’ve had about 5 sponsored posts in 3 years and it’s hard not to look around and see people getting opportunities left, right and center, without comparing myself to them. What am I doing wrong? Why aren’t I getting cool opportunities? Is my content boring?
It’s taken a long time, but after 3 years of blogging, I’ve just learned to accept that’s just how it is. I’m happy writing about things I care about, things that I don’t see covered very often or things that I think are creative and different. I wouldn’t be happy writing about all those other things and that’s why I’ll never be your stereotypical lifestyle blogger and I’m totally okay with that.
In some way, without sounding like a nob, I hope that by continuing to write about the things I do as a lifestyle blogger, it helps inspire other people to do the same. You don’t have to fit a mould, you don’t have to buy stuff to create content, you don’t have to have perfect photography skills, you don’t need to stand in front of Peggy Porschen’s Cafe in London because everyone else is doing it. Be yourself, continue being awesome and write because you have passion for a subject.